These courses can be taken as individual open elective courses or combined with a group of specialisation courses to form a track.
Corporate communication is a broad term that covers strategic management, brand management, and crisis communications. This course aims to give you an overview of the latest developments in this field, with special focus on planning, preparing, organizing, and utilizing corporate communication in an organization. You will learn practices such as crafting corporate messages to stakeholders, management of identity, image and reputation, advertising, corporate social responsibility, media relations, employee communications, and government relations. Explore various corporate communication roles within an organization and how they affect the organization and its stakeholders.
Employee engagement and digital transformation are important aspects of communication strategies of corporations in current times. The syllabus of this course includes the fundamentals of both, as well as brand management and stakeholder relations. We also cover implementation of successful business communication programmes, messaging, branding, PR, crisis management, and stakeholder involvement. You will learn to examine an organization’s communication needs, create clear and consistent messaging, and manage relationship with stakeholders via appropriate communication channels including press releases, speeches, and social media content.
Design thinking an approach to solution design in which the needs of the consumer take precedence. It relies on empathic observations of how people interact with their environments. It is “human-centred,” which means design elements are based on evidence of the ways consumers interact with a product or service, as opposed to decisions from the business’s point of view. In this course, you will explore the process of inventing technology from the human perspective and acquire the knowledge and skills necessary to reshape challenges into opportunities.
Whether you’re an experienced communicator or just starting out, this course will provide you with knowledge and tools you need to create successful social media campaigns. Focusing on ethics and best practices, we offer a comprehensive overview of the world of social media. You will learn how to analyse the social media landscape, develop effective content strategies, and measure the impact of your communication efforts. Explore effective social media strategies and learn the analysis techniques and metrics of social media campaigns for establishing online presence and social networking.
Training and development are essential for growth in every organization or business. Therefore, effective corporate training strategies and programmes become a crucial requirement for corporations looking to sustain themselves by elevating and enhancing the skills of their employees. This course will prepare you with knowledge and skills needed to design and implement effective corporate training programmes, including producing training manuals, digitizing conventional modules, and managing training resources using state-of-the art technologies and tools.
Leaders can develop a culture of ethical behaviour that is beneficial to their social or professional circles. This course will give you an understanding of the significance of making ethical decisions, recognizing the existence of potential ethical dilemmas, and developing the skills necessary to make ethical decisions when faced with real-world scenarios. You will be familiarised with the right leadership qualities and attributes, learn new leadership techniques, and refine your people skills to effectively work in team.
Maintaining professional image and etiquette is a fundamental requirement of any profession. In most business settings, people get judged based on first impressions. Giving others a positive and professional impression of yourself is the first step in building a healthy and productive work relationship. Professionals are accountable to the larger society as representatives of their field of practice and this is demonstrated through their image, etiquette, values and ethics. This course prepares you to achieve better interpersonal relationships with your co-workers and to project powerful positive impressions on clients.
As consumers become more frugal, they typically choose affordability over brand loyalty. Based off this fact, you should develop and implement solutions that help customers navigate economic uncertainty to earn their long-term loyalty. Learn the tactics and strategies to address consumer behaviour and current trends in the market and revise your value proposition according to the ever-shifting consumer needs. This course will give you an understanding of the important factors that drive consumers’ behaviour in the digital age as well as develop your analytical skills.
Creative processes play an important role in developing innovation. Creativity and innovation are interrelated aspects crucial in raising a business to distinction. Images, infographics, illustrations, animations, videos, websites, and mobile applications offer powerful ways to communicate. Using the right tools and techniques to realise new ideas are a necessity. This course is designed to let you experience this creative process. We include topics such as personal properties in creativity and innovation in different context to instill the creative and innovative thinking skills applicable to everyday life.
This course offers an introductory overview of financial and management accounting concepts, exploring key topics such as the accounting process, transaction analysis, financial statement preparation and analysis, and management accounting techniques relevant to planning, controlling, and decision-making activities within organizations. You will learn the fundamental accounting concepts and principles, business recording, processes, and the preparation of financial statements in accordance with IFRS. Additionally, we will cover how management accounting information can support effective planning, organizing, controlling, and decision-making within an organization.
Obtain an understanding of management theories, concepts, and their application in the workplace in this course. It is designed to introduce you to the basic principles of management and concepts, with an emphasis on the four management functions: planning, organising, leading, and controlling. Apart from developing a comprehensive understanding of the management principles, you will also learn how they are applied in different organisational contexts. You will gain a solid foundation in management concepts and be better prepared to undertake advanced management courses.
Personal finance concerns the fundamental knowledge on all aspects of personal financial planning and its application in making sound personal financial decisions. This course will provide a basic understanding of personal financial planning to allow you to evaluate your personal circumstances and execute an effective financial plan of action to achieve your financial goals, both short-term and long-term. Develop a strong a foundation of personal financial planning and be equipped with the skills and knowledge to make informed financial decisions.
This course covers the fundamentals of marketing and its role in satisfying customers’ needs and wants. We will emphasize on creating and delivering value using marketing tools and gaining insights from customers. You will gain the necessary knowledge and skills to create and implement marketing strategies that will drive business growth, as well as a solid understanding of market research, consumer behaviour, product development, pricing strategies, and promotional tactics. This is valuable knowledge that will allow you to contribute to the success of any organization.
Explore and master the use of disruptive digital technologies to design innovative and viable business models, processes, services, products, and strategies. This course highlights the interdisciplinary nature of digital change with complex relationships among different sub-categories. You will obtain an understanding of the reasons and directions for digital business initiatives and strategies related to digital transformation. Gain the skills to lead and manage digital transformations in organizations and learn to apply technologies to transform businesses, create new products and services, and drive growth.
Digital transformation technologies include information technology, databases, and e-commerce technology pertinent to integrating a business into the current digital age. This course focuses on the role of information technology in various areas of business, management, economics, and finance. We will also cover assessing, evaluating, and developing suitable solutions for problems within organisations. The ability to identify digital technology needs at operational, management, and strategic levels in the areas of business, management, marketing, economics, and finance is crucial for gaining a competitive advantage to transform businesses and drive growth.
Consumers have the right to be protected against unfair or unethical practices by businesses in the sales of goods, services, and digital content. This course provides a clear understanding of the rights of consumers and the function of consumer law in a modern market economy. You will also be familiarised with the nature and magnitude of consumer-related problems. Learn how to find legal and practical resolutions to various types of consumers’ issues and protect their interests.
Labour laws govern the relationship between employers and employees by regulating the terms of employement. This course comprises chapters relevant to labour law in Malaysia and the role of ILO (International Labour Organisation). We focus on major characteristics and general features of the Malaysian Labour Law and its development. You will also gain knowledge in the procedures and resolutions of industrial disputes and other legislation relevant to employee and employer in Malaysia.
This course will take you into a few specially selected topics in law and economics. These include an introduction to microeconomic reasoning, the Coase theorem, economics of property rights, economics of contract law, market failures, regulation of monopolies, externalities, public goods, asymmetric information, and moral hazards. We will focus on understanding the law by the economic concepts as well as assessing different legal approaches with the criterion of economic efficiency. Learn the advantages of using an economic approach to solving problems in the law.
In the current digital age, businesses are increasing their online presence and moving towards partial or complete digital transformations. This course aims to expose you to the concept of digital business – the various models to generate revenue and the know-how of running a digital business. We will also cover marketing strategies, analytics, and digital business innovation strategies. You will gain essential skills required to plan, design, and develop a digital business. Additionally, learn to work in teams and apply your newfound skills in mock digital business idea pitching activities.
Managing and maintaining information storage or repositories is an integral part of any business. Learn the fundamentals of database management systems in this course, as well as the planning, creating, and deployment of a system. Discover how to use information resources and the relevant technologies to support business strategies. We will also cover the fundamentals of information systems and business intelligence, information system security, knowledge management, and the use of cutting-edge technologies to enhance a business’s competitive edge.
An organisation’s ability to protect its information systems from impairment and theft is essential to its survival and success. Implementing effective security measures will offer liability protection and increase efficiency and productivity of the organisation. This course will take you through understanding the basic concepts associated with Cyber Security, recognizing different types of malware and security breaches, and developing effective prevention methods to increase the system security of an organization. We will also cover risk frameworks for investments in security.
Effectively extracting critical information from large amounts of data gives businesses a definite edge. Data from various sources can be analysed and interpreted into meaningful conclusions for business decisions. In this course, you will gain an understanding of various types of analytics, including descriptive, diagnostic, predictive analytics, and prescriptive analytics. We will also cover applications of the various data analytics for addressing business issues and challenges. Get hands-on experience using techniques and tools such as Microsoft Power BI in our practical sessions.
In the current age of digital transformations of businesses, both conventional management skills and new competencies are needed in an organisation. In this course, we will provide a comprehensive coverage of both. Topics will include the theory and application management in formal and non-formal organisations plus public and private and public ones. We will also put emphasis on the organisation as a dynamic system and job groups, and the major management functions such as planning, organising, leading, controlling, and communicating in various business scenarios.
Among the many factors that drive product sales, a strong and effective marketing strategy is among the most important. Learn the concept of marketing, marketing process, marketplace, and customer value in this course. Topics include the marketing mixes (4Ps): product, price, place, and promotion. We will also cover Issues relating to building customer value, new product development and lifecycle strategies, pricing strategies, marketing channels, and integrated marketing communication strategies. You will learn how organisations create competitive advantages, as well as being socially responsible and ethical through sustainable marketing.
Finance is vital to every business and as well as our daily lives. This course introduces you to the basic principles essential in making prudent financial decisions. We will cover the fundamentals of finance, including an overview of managerial finance, time value of money, financial statements, stock and bond valuation, capital budgeting, cost of capital, and short-term financial management. This is your opportunity to grasp the basic financial concepts and explore the world of finance.
Ventures of all sorts never are without risks. Proper assessment and management of risks, therefore, is vital to a business’s success. This course provides an overview of contemporary risk management and a further understanding of the process. You will gain an in-depth understanding of the impact of risk on public and private companies in the digital business world and study the strategies to mitigate them. We will also cover the principles and aims of risk management, risk strategy, risk assessment, risk response, risk assurance, and risk reporting in businesses.
Environmental law is a crucial field of legal regulations that govern the interaction between businesses and the natural environment. It encompasses a wide range of laws, regulations, and policies that dictate how companies must operate to minimise negative environmental impact. The laws cover areas such as pollution control, resource management, waste disposal, and sustainability. Understanding environmental law is essential as it not only ensures compliance with legal requirements but also presents opportunities for companies to adopt environmentally friendly practices, enhance their corporate social responsibility, and gain a competitive edge in an increasingly eco-conscious marketplace.
The law of banking consists of rules and regulations that govern how banks and financial institutions operate. It affects everyday financial transactions, from opening bank accounts and getting loans to ensuring the security of electronic payments. This area of law is important because it safeguards funds, ensures fair banking practices, and maintains the stability of the financial system. It’s the foundation that keeps everyone’s finances safe and accessible.
