Business and Management

This course is offered by the
Faculty of Business (FOB)

If you have a great idea for a business but are unsure that you can make it successful, you’ve come to the right place. We’ve packed a variety of basic knowledge and skills essential to business and management in this track. Whether your goal is to move up the corporate ladder or to elevate your business to the next level in this digital age, we have it covered.

The curriculum of this track is designed to enable you to gain a better understanding of contemporary management skills, developing marketing plans, managing risks, using analytical tools, managing personnels and leading teams: all the essential business knowledge necessary for a company to succeed in a fast-moving digital business landscape.

This crucial skillset will set you apart from the rest and lead you to long-term successes in your business ventures. Don’t miss the opportunity to equip yourself for the challenges of managing a business.

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Effectively extracting critical information from large amounts of data gives businesses a definite edge. Data from various sources can be analysed and interpreted into meaningful conclusions for business decisions. In this course, you will gain an understanding of various types of analytics, including descriptive, diagnostic, predictive analytics, and prescriptive analytics. We will also cover applications of the various data analytics for addressing business issues and challenges. Get hands-on experience using techniques and tools such as Microsoft Power BI in our practical sessions.


In the current age of digital transformations of businesses, both conventional management skills and new competencies are needed in an organisation. In this course, we will provide a comprehensive coverage of both. Topics will include the theory and application management in formal and non-formal organisations plus public and private and public ones. We will also put emphasis on the organisation as a dynamic system and job groups, and the major management functions such as planning, organising, leading, controlling, and communicating in various business scenarios.

  • Track: Business and Management
  • Learning activities:
    • ✅Lecture
    • ✅Tutorial
    • ❌Lab/ studio
  • Assessment:
    • ✅Assignment/ project
    • ✅ Presentation
    • ✅ Final exam
    • ❌ Test/quiz
    • ❌ Lab/ studio
  • Earn 3 credit hours.
  • Offered by the Faculty of Business (FOB).


Among the many factors that drive product sales, a strong and effective marketing strategy is among the most important. Learn the concept of marketing, marketing process, marketplace, and customer value in this course. Topics include the marketing mixes (4Ps): product, price, place, and promotion. We will also cover Issues relating to building customer value, new product development and lifecycle strategies, pricing strategies, marketing channels, and integrated marketing communication strategies. You will learn how organisations create competitive advantages, as well as being socially responsible and ethical through sustainable marketing.


Finance is vital to every business and as well as our daily lives. This course introduces you to the basic principles essential in making prudent financial decisions. We will cover the fundamentals of finance, including an overview of managerial finance, time value of money, financial statements, stock and bond valuation, capital budgeting, cost of capital, and short-term financial management. This is your opportunity to grasp the basic financial concepts and explore the world of finance.


Ventures of all sorts never are without risks. Proper assessment and management of risks, therefore, is vital to a business’s success. This course provides an overview of contemporary risk management and a further understanding of the process. You will gain an in-depth understanding of the impact of risk on public and private companies in the digital business world and study the strategies to mitigate them. We will also cover the principles and aims of risk management, risk strategy, risk assessment, risk response, risk assurance, and risk reporting in businesses.