These courses can be taken as individual open elective courses or combined with a group of specialisation courses to form a track.
Corporate communication is a broad term that covers strategic management, brand management, and crisis communications. This course aims to give you an overview of the latest developments in this field, with special focus on planning, preparing, organizing, and utilizing corporate communication in an organization. You will learn practices such as crafting corporate messages to stakeholders, management of identity, image and reputation, advertising, corporate social responsibility, media relations, employee communications, and government relations. Explore various corporate communication roles within an organization and how they affect the organization and its stakeholders.
Employee engagement and digital transformation are important aspects of communication strategies of corporations in current times. The syllabus of this course includes the fundamentals of both, as well as brand management and stakeholder relations. We also cover implementation of successful business communication programmes, messaging, branding, PR, crisis management, and stakeholder involvement. You will learn to examine an organization’s communication needs, create clear and consistent messaging, and manage relationship with stakeholders via appropriate communication channels including press releases, speeches, and social media content.
Design thinking an approach to solution design in which the needs of the consumer take precedence. It relies on empathic observations of how people interact with their environments. It is “human-centred,” which means design elements are based on evidence of the ways consumers interact with a product or service, as opposed to decisions from the business’s point of view. In this course, you will explore the process of inventing technology from the human perspective and acquire the knowledge and skills necessary to reshape challenges into opportunities.
Whether you’re an experienced communicator or just starting out, this course will provide you with knowledge and tools you need to create successful social media campaigns. Focusing on ethics and best practices, we offer a comprehensive overview of the world of social media. You will learn how to analyse the social media landscape, develop effective content strategies, and measure the impact of your communication efforts. Explore effective social media strategies and learn the analysis techniques and metrics of social media campaigns for establishing online presence and social networking.
Training and development are essential for growth in every organization or business. Therefore, effective corporate training strategies and programmes become a crucial requirement for corporations looking to sustain themselves by elevating and enhancing the skills of their employees. This course will prepare you with knowledge and skills needed to design and implement effective corporate training programmes, including producing training manuals, digitizing conventional modules, and managing training resources using state-of-the art technologies and tools.
Leaders can develop a culture of ethical behaviour that is beneficial to their social or professional circles. This course will give you an understanding of the significance of making ethical decisions, recognizing the existence of potential ethical dilemmas, and developing the skills necessary to make ethical decisions when faced with real-world scenarios. You will be familiarised with the right leadership qualities and attributes, learn new leadership techniques, and refine your people skills to effectively work in team.
Maintaining professional image and etiquette is a fundamental requirement of any profession. In most business settings, people get judged based on first impressions. Giving others a positive and professional impression of yourself is the first step in building a healthy and productive work relationship. Professionals are accountable to the larger society as representatives of their field of practice and this is demonstrated through their image, etiquette, values and ethics. This course prepares you to achieve better interpersonal relationships with your co-workers and to project powerful positive impressions on clients.
As consumers become more frugal, they typically choose affordability over brand loyalty. Based off this fact, you should develop and implement solutions that help customers navigate economic uncertainty to earn their long-term loyalty. Learn the tactics and strategies to address consumer behaviour and current trends in the market and revise your value proposition according to the ever-shifting consumer needs. This course will give you an understanding of the important factors that drive consumers’ behaviour in the digital age as well as develop your analytical skills.
Creative processes play an important role in developing innovation. Creativity and innovation are interrelated aspects crucial in raising a business to distinction. Images, infographics, illustrations, animations, videos, websites, and mobile applications offer powerful ways to communicate. Using the right tools and techniques to realise new ideas are a necessity. This course is designed to let you experience this creative process. We include topics such as personal properties in creativity and innovation in different context to instill the creative and innovative thinking skills applicable to everyday life.