The importance of including a corporate communication strategy in a company’s overall business strategy cannot be overstated. A solid corporate communication strategy helps companies build and keep their reputation, manage their relationships with stakeholders, and communicate effectively with both internal and external audiences.
Effective corporate communication strategies are important for businesses to do well in the current business environment, which is becoming more competitive and moving ever faster. The Corporate Communication track offers you a wide range of courses to develop essential skills and knowledge necessary to remain competitive in today’s digital-driven industry.
As businesses increasingly rely on social networking, media creation, global connectivity, and digital economies, a corporate communication strategy has never been more important. Our focus on real-world applications and hands-on learning will prepare you for success in today’s fast-paced business environment. Enroll now and unlock your potential in this exciting and dynamic field!
This course is offered by the
Faculty of Applied Communication (FAC)
(Complete any 3 courses)
Corporate communication is a broad term that covers strategic management, brand management, and crisis communications. This course aims to give you an overview of the latest developments in this field, with special focus on planning, preparing, organizing, and utilizing corporate communication in an organization. You will learn practices such as crafting corporate messages to stakeholders, management of identity, image and reputation, advertising, corporate social responsibility, media relations, employee communications, and government relations. Explore various corporate communication roles within an organization and how they affect the organization and its stakeholders.
Employee engagement and digital transformation are important aspects of communication strategies of corporations in current times. The syllabus of this course includes the fundamentals of both, as well as brand management and stakeholder relations. We also cover implementation of successful business communication programmes, messaging, branding, PR, crisis management, and stakeholder involvement. You will learn to examine an organization’s communication needs, create clear and consistent messaging, and manage relationship with stakeholders via appropriate communication channels including press releases, speeches, and social media content.
Design thinking an approach to solution design in which the needs of the consumer take precedence. It relies on empathic observations of how people interact with their environments. It is “human-centred,” which means design elements are based on evidence of the ways consumers interact with a product or service, as opposed to decisions from the business’s point of view. In this course, you will explore the process of inventing technology from the human perspective and acquire the knowledge and skills necessary to reshape challenges into opportunities.
Whether you’re an experienced communicator or just starting out, this course will provide you with knowledge and tools you need to create successful social media campaigns. Focusing on ethics and best practices, we offer a comprehensive overview of the world of social media. You will learn how to analyse the social media landscape, develop effective content strategies, and measure the impact of your communication efforts. Explore effective social media strategies and learn the analysis techniques and metrics of social media campaigns for establishing online presence and social networking.