Business Analytics

This course is offered by the
Faculty of Information Science & Technology (FIST)

Business analytics refers to applying analytic techniques on large amounts of data with the intention of gaining useful insights in a business or organization. It is widely used in almost all industries to improve decision-making, increase efficiency, and maintain a competitive advantage. In the field of finance, for instance, analytics can be used to analyse customer credit risk, forecast market trends, and optimise investment portfolios.

The knowledge and skills gained from the courses offered in this track will enable you to collect, analyse, and interpret data to inform decision-making. Topics in Information Assurance and Security are critical in ensuring the accuracy and reliability of data whereas AI Fundamentals, IOT Fundamental, and Data Analytics Fundamentals focus on interpretation of data into informed business decisions. Together, these form the foundation of contemporary business analytics.

Being well-versed in business analytics gives you a significant advantage in employment-seeking and will greatly boost your employability.

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In today’s digital world, the need for protecting data from unauthorized access, use, disclosure, disruption, modification, or destruction is rapidly increasing. Given the rise of cyber-attacks and data breaches, organizations are placing greater emphasis on security needs. This course prepares you with the knowledge and practice of assuring information and managing risks related to the use, processing, storage, and transmission of data, as well as the systems and processes involved. A solid foundation in information assurance and security will give you an edge in securing jobs.


Artificial Intelligence (AI) refers to computer programs that mimic human intelligence to perform tasks such as visual perception, speech recognition, decision-making, and language translation. AI is a rapidly advancing field, increasingly being integrated into various industries. This course introduces the theory and applications of AI. You will learn the essential concepts and basic skills as well as the fundamental techniques in state space search, knowledge representation, automated reasoning, and machine learning. A foundational knowledge in AI will provide you an edge in the job market.


A host of physical devices such as home appliances and vehicles that are connected to the internet and communicate with each other is termed The Internet of Things (IoT). It is a technology that is rapidly transforming industries such as healthcare, manufacturing, and transportation. Explore and learn the technology used to build IoT devices, how they communicate, how they store data, and the kinds of distributed systems needed to support them. Get an added advantage in your future job role with a fundamental understanding of IoT.


Data analytics involves collecting, processing, and analysing large amounts of data to gain insights for informed decision-making. Given the increasing amount of data generated in various industries, the need for data analytics is growing rapidly. Learn the basic concepts of data analytics and visualisation in this course. You will be introduced to available tools and practices in the industry and the current trends in the field as well as the need for reliable data analytics and visualisation in corporations. Data analytics skills can be applied to various industries.