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This track is designed to equip you with a strong foundation in understanding how organisations operate, how people are managed, and how products and services are successfully positioned in the market. Through courses such as Understanding Management and Fundamentals of Marketing, you will gain essential insights into leadership, strategic planning, consumer behaviour, and the dynamics of competitive markets. These subjects provide practical knowledge that can help you prepare for future roles in management, marketing, or even your own entrepreneurial ventures.
Beyond the fundamentals, this track also introduces you to key areas shaping today’s workplace. Occupational Safety and Health helps you understand workplace standards and regulations, ensuring you appreciate the importance of creating safe and productive environments. Meanwhile, Data Analytics for Businesses and Digital Business expose you to modern digital tools and data-driven decision-making, enabling you to navigate the digital transformation happening across industries.
By choosing this track, you will develop a versatile skill set that blends people management, marketing strategies, digital competencies, and workplace safety knowledge. If you are looking for a pathway that provides broad yet highly relevant insights into how modern businesses thrive, this track is an excellent choice.
This course is offered by the
Faculty of Business (FOB)
(Complete any 3 courses)
In the current age of digital transformations of businesses, both conventional management skills and new competencies are needed in an organisation. In this course, we will provide a comprehensive coverage of both. Topics will include the theory and application management in formal and non-formal organisations plus public and private and public ones. We will also put emphasis on the organisation as a dynamic system and job groups, and the major management functions such as planning, organising, leading, controlling, and communicating in various business scenarios.
Among the many factors that drive product sales, a strong and effective marketing strategy is among the most important. Learn the concept of marketing, marketing process, marketplace, and customer value in this course. Topics include the marketing mixes (4Ps): product, price, place, and promotion. We will also cover Issues relating to building customer value, new product development and lifecycle strategies, pricing strategies, marketing channels, and integrated marketing communication strategies. You will learn how organisations create competitive advantages, as well as being socially responsible and ethical through sustainable marketing.
This course empowers you to understand what it truly takes to create a safer, healthier, and more productive workplace. You’ll explore real issues faced in today’s industries hazards, ergonomics, risk analysis, and accident prevention while learning how safety practices directly impact organisational performance. This course matters because every organisation needs people who can protect workers, prevent accidents, and ensure compliance with safety laws such as the Occupational Safety and Health Act 1994. By diving into practical tools like hazard identification, job analysis, and safety programmes, you’ll develop the skills to make workplaces safer and more efficient, no matter where your career takes you.
Lecture
TutorialLab/ studio Test/quiz Assignment/ project Final Assessment Lab/ studioEffectively extracting critical information from large amounts of data gives businesses a definite edge. Data from various sources can be analysed and interpreted into meaningful conclusions for business decisions. In this course, you will gain an understanding of various types of analytics, including descriptive, diagnostic, predictive analytics, and prescriptive analytics. We will also cover applications of the various data analytics for addressing business issues and challenges. Get hands-on experience using techniques and tools such as Microsoft Power BI in our practical sessions.
In the current digital age, businesses are increasing their online presence and moving towards partial or complete digital transformations. This course aims to expose you to the concept of digital business – the various models to generate revenue and the know-how of running a digital business. We will also cover marketing strategies, analytics, and digital business innovation strategies. You will gain essential skills required to plan, design, and develop a digital business. Additionally, learn to work in teams and apply your newfound skills in mock digital business idea pitching activities.